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Overview
Advertising on CFDs
Control what displays on your customer-visible screens — from promotional ads at the counter to full digital menu boards above it.
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What you'll need
- Access to Paimnt HQ with CFD permissions
- Ad images ready to upload (JPG format for Rear Screen)
- For DAS only: your menu board device connected and powered on before starting
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What you'll learn
After reading this guide, you’ll be able to:
- Rear Screen Ads — Create and schedule promotional ads on the customer-facing screen connected to your till
- Digital Advert Screen (DAS) — Set up digital menu boards that automatically switch content throughout the day
Common Questions
What’s the difference between Rear Screen and DAS?
Rear Screen runs on the small display connected directly to your till — customers see it while you process their order. DAS runs on a standalone TV or monitor mounted above the counter, used as a digital menu board. They are configured separately.
Can I use both at the same time?
Yes. Rear Screen and DAS operate independently and can both be active at the same venue simultaneously.
Does an ad go live as soon as I create it?
For Rear Screen, yes — ads are active by default once saved. For DAS, an ad only displays if it is included in a schedule that is assigned to a device.
How long before my changes appear on screen?
Rear Screen checks for schedule updates every ~30 seconds. To apply changes immediately, log into the till to force a refresh. DAS updates are applied the next time the device syncs.
Can I show different content at different locations?
Yes. Rear Screen ads can be assigned to specific venue locations. DAS schedules can be assigned to individual devices at different sites.
Can I assign the same DAS schedule to multiple devices?
Yes — one schedule can be assigned to any number of devices. This is the standard approach for rolling out the same content across multiple locations simultaneously.
Can one DAS device have multiple schedules assigned?
Yes — a device can have multiple schedules, each activating according to its own time rules. Avoid creating overlapping schedules on the same device unless intentional, as the display behaviour during conflicts may be unpredictable.
Do DAS ads need to be in a schedule to display?
Yes. A DAS ad only displays if it is included in a schedule and that schedule is assigned to a device. An ad set to “On” but not added to any schedule will not appear on any screen.
What happens if a DAS schedule has no time restriction enabled?
The schedule runs all day on its selected days of the week. If no date range is enabled either, it runs indefinitely.
Can I reuse seasonal ads from previous years?
Yes — use Deactivate instead of Delete. Deactivated ads remain in the system with all their original settings intact and can be reactivated when the season returns.
Next Steps
Once your screens are set up:
- Plan your ad calendar — set Start and End dates on all campaigns so they go live and expire automatically
- Coordinate with your offers — match Rear Screen ad timing to when your Paimnt offers are active so customers see the deal on screen at the right moment
- Use DAS for seasonal menus — create separate schedules for summer and winter menus; switch between them by updating dates, not content
- Review monthly — audit active ads and remove anything outdated
More Information
Rear Screen vs DAS at a Glance
| Rear Screen | DAS | |
|---|---|---|
| Hardware | Screen connected to the till | Standalone TV or monitor |
| Where to find it | Paimnt HQ > CFD > Rear Screen | Paimnt HQ > CFD > DAS |
| Content type | Promotional ads | Menu boards and advertising |
| Scheduling | Per-ad (date range, daily window, days of week) | Via Schedules assigned to Devices |
| Best for | Promotions while customers order | Digital menus displayed above the counter |
Image Guidelines
| Rear Screen | DAS | |
|---|---|---|
| Accepted format | JPG only | Check with your implementation team |
| File size | Under 2MB for fast loading | Under 2MB for fast loading |
| Recommended resolution | Match your rear screen’s native resolution | Match your menu board’s native resolution |
| Orientation | Landscape (typical till screen) | Portrait or landscape — set per device |
Ask your venue’s designer (or use a tool like Canva) to create ads at the exact resolution of your screen. Blurry or stretched ads are almost always a resolution mismatch.
Glossary
| Term | What it means |
|---|---|
| CFD | Customer Facing Devices — the Paimnt HQ module managing all customer-visible screens |
| Rear Screen | The customer-facing display connected directly to the till |
| DAS | Digital Advert Screen — a standalone TV or monitor used as a menu board |
| Ad | A single image with display duration and scheduling settings |
| Schedule (DAS) | A time-based rule controlling when a group of ads appears on a device |
| Device (DAS) | A physical menu board registered in Paimnt HQ |
| Ad Rotation | The automatic cycling through active ads on the Rear Screen |
| Refresh Cycle | The ~30-second interval at which the Rear Screen checks for schedule updates |
| Order Mode Display | A setting that switches the Rear Screen to show the customer’s live order during a transaction |
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